Role of Nutrition Information is Influencing Consumer Choice Essay

Role of Nutrition Information is Influencing Consumer Choice - Essay Example ind out the level of awareness on the importance of labels on food products, and identify the factors that customers consider before purchasing a food product based on its label (Verduin, Agarwal and Waltman, 2005). Aim and Objectives The aim of the project is to understand the relationship of buying habits for food products as influenced by product labels. The objectives of the study include: To examine the behaviour of customers as they make purchases at a local supermarket To establish the level of customer awareness on the various requirements for food labelling To identify the relevant words that customers look for in labels when making choices on food products To determine the most significant details on food products to customers To identify if customers consider the health benefits of a food product or absence of health hazard before making a purchase To review literature on the effects of labels on customer choices when shopping for food products To discuss the reasons for t he choices that customers make after reading the labels on food products Literature Review Verduin, Agarwal and Waltman (2005: 2597) state that the consumer is the central player in the decisions that could help the nation reverse the obesity situation, and should be informed on the importance of keeping watch on the contents of foodstuffs that one consumes. In addition, the writers emphasise on the need for the food industry to be truthful in providing information to consumers, and adherence to other guidelines provided for ethical advertising. In addition, they assert that manufacturers should work in cooperation with the government (2610) and research institutions (2612); the government gives recommendations and enforces standards, while the research institutions ensure that the use of... This report stresses that this study is likely to encounter several limitations that may reduce its efficiency, and it has some shortcomings that may have a negative effect on the usability of the results for generalisation. First, the data collection approaches are expensive in terms of time and money, both of which may not be enough since the researcher may have other commitments. Second, the management of retail stores may not cooperate with the researcher, while customers may perceive the study as a waste of time or an infringement into their private lives. Third, the study makes many assumptions that may reduce the confidence level of the results; however, this can be countered by the use of secondary sources that allow the researcher to make exclusions and differentiations. One of the main assumptions is that a customer’s choice is informed by the contents of the label, and other factors, including price have little or no role to play. Finally, there is one ethical conce rn that the researcher has to deal with; observing customers and recording data without their knowledge may amount to doing research with people as subjects without their informed consent. Therefore, the researcher has to consult the ethics department of the institution before doing the study to clarify the matter. This essay makes a conclusion that the proposal is part of the process of preparing for a study, and every aspect of study must be cleared up to save on costs, identify potential obstacles and other unforeseen aspects of the study. The proposal must have the aims and objectives, and methodologies that will be used to answer the research question.

Las Vegas, Nevada Essay Example | Topics and Well Written Essays - 500 words

Las Vegas, Nevada - Essay Example Las Vegas, Nevada ranks among the pioneer regions to embrace technological developments. This is because Las Vegas has always been a busy city famed for its earlier role in the entertainment industry. Investor’s focus on Vegas to initiate innovations that is marketable to populations living within the popular culture. This has resulted in unprecedented introduction of new technology to all groups of people. Kelion (1) highlights â€Å"Waterproof smartphone coatings, diet-aiding armbands and a social network that warns drivers of the latest police speed-traps were all on show†. Researchers have continually focused on Vegas to draw new statistics about the impact and spread of technological innovations. Population increase has also provided a viable market for technological goods that has since transformed the social interactions of the populations through facilitation of communication, speeding, and access to information. The technology scene receives support from the co mmunity who utilise it and provide the demand required for the re- production of technological devices. The advertisement industry entails the creation of awareness on new and old products in the market. Following the influx of non-native people, increased birth rates and advanced technology, advertisement strategies are more dynamic and practical. This is because there are many products in the market that offer similar values hence the need to inform the buyers of their existence and utility values. Advertisement in Vegas is fragmented and dynamic (Simich 2). They utilize technological innovations such as the internet, audio and visual channels as well as use of billboards and cards. The music industry has been vibrant in advertisement. This is because, the population comprises of many young people. The rap and rock music genres form the background music of many adverts. These aim at capturing the attention of the entire population because

Leadership and Change Essay Example | Topics and Well Written Essays - 3500 words

Leadership and Change - Essay Example From this discussion it is clear that  strong and effective leadership is the vital aspect of HRM required to manage the recent changes. Defining what makes a great leader is not a simple task. Leadership is an exceptionally complex phenomenon: the recent explosion of scholarly literature covering various aspects of leading and managing people is one logical outcome of this complexity. Despite huge amount of books and articles dedicated to the issue, there is still a great deal of ambiguity surrounding the true meaning of effective leadership in contemporary organizational environment.This study stresses that  absence of agreement between the scholars is partially due to different methods utilised to explore the phenomenon. partially due to varied purposes of defining leadership. and partially due to the variations in theoretical approaches. There are several major approaches in leadership studies: leadership as the focus of group processes, as personality attribute, as the art o f inducing compliance, as an exercise of influence, as a particular kind of act or behaviour, as a form of persuasion, as a power relationship, as an instrument of goal achievement, as an emerging effect of group interaction (`leadership exists when it is acknowledged or conferred by other members of the group), as a differentiated role, as the initiation or maintenance of role structure, or as some combination of all these approaches.  ... Despite huge amount of books and articles dedicated to the issue, there is still a great deal of ambiguity surrounding the true meaning of effective leadership in contemporary organizational environment. In psychology the phenomenon of leadership has traditionally been associated with in-group dynamics of social interactions. In any group, regardless of its size, members differ in their degree of social influence over one another: ... the person who exerts the most influence on the rest of the group thus affecting group beliefs and behaviour is usually addressed as leader'' (Hollander, 1985: 14). Although this definition of leadership allows the reader to grasp the essence of leadership, it is only one of the numerous of definitions that have been proposed in the existing literature (Northhouse, 2004). Absence of agreement between the scholars is partially due to different methods utilised to explore the phenomenon. partially due to varied purposes of defining leadership. and partially due to the variations in theoretical approaches. There are several major approaches in leadership studies: leadership as the focus of group processes, as personality attribute, as the art of inducing c ompliance, as an exercise of influence, as a particular kind of act or behaviour, as a form of persuasion, as a power relationship, as an instrument of goal achievement, as an emerging effect of group interaction (leadership exists when it is acknowledged or conferred by other members of the group), as a differentiated role, as the initiation or maintenance of role structure, or as some combination of all these approaches (Bass, 1990: 6-10). These various approaches may be a way of

American history of business 1865-present Research Paper

American history of business 1865-present - Research Paper Example Each American year in the historical era is documented besides its prevailing economic, social or political phenomenon, thus these classifications are done in terms of units. The units are mainly clusters of years, each of which major transitions were taking place in all realms. However, each cluster of years since 1865 was marked by a contentious issue that required immediate response from the concerned groups (Olson, 2007). These units are investigated in regards to the following divisions: unit 1 (1865-1876) Industrial Revolution, railroads, development of corporations, finance, communication, labor, and introduction of trusts. Unit two (1877-1920) explains about the Impact of Roosevelt's "New Nationalism" vs. Wilson's "New Freedom" and welfare capitalism. Unit 3 (1921-1945) views Technology, consumer spending, introduction of the automobile, and the Great Depression. Unit 4 (1946-1976) looks into Postwar prosperity, organized labor, and the Taft-Hartley Act, while unit 5 (1976-pr esent) is regarded in terms of NAFTA, computer age, and the economic downturn in American business. The major players in regards to the transformations that were taking place in America included the political leaders, immigrated people from other continents, laborers and activists dominating various economic, political, and social realms (Olson, 2007). The discussion in this paper is aimed at the establishment of the history of American business since 1865 and up to the present date. The various units will be carefully examined to enhance the comprehension of the business issue in the aforementioned years. Unit 1 (1865-1876) In unit one, business in America consisted of Industrial Revolution, railroads, development of corporations, finance, communication, labor, and introduction of trusts. There was rapid development in America in this period, rendering America become a leading industrial continent in the global context. The industrial revolution was facilitated by the abundance of natural resources that were exploited to yield useful industrial products. Adequate land was also available that could be utilized in the production of agricultural raw materials, serving as industrial raw materials in the set up industries. The prior and prevailing construction of railroads provided an ample ground for the required industrialization, since the industrialists could penetrate to the deepest parts in search for industrial materials. Availability of adequate labor acted as a long-term rationale to the fast-paced industrial revolution that took place in America. The period was also significant in seeing the Asians and Mexicans rapidly immigrate to America in search for labor, thus the industrializing America gained a favorable ground for the required activities. The ideal presence of rivers that were navigable provided a ground for the cheap extraction of industrial energy as other related items of requirement. The Americans had also enough capital, which served as the major contributing factor to the aspect of industrialization (Ripper, 2008). The development of railroads was rapidly taking place in this period in a bid to meet the immediate needs for transport and industrial increment. The more the railroads continued to expand, the more the industrial expansions took place in America. The opening of these railroads in all places in America saw the creation of more farms, markets, towns in areas that

Assignment in Planning and Programming Example | Topics and Well Written Essays - 3250 words

In Planning and Programming - Assignment Example The paper defines a project plan as the guide towards the execution and control of a project. Project plan forms a fundamental base towards the success or failure of a given project. According to Kerzner a project plan defines the appropriate methods to be employed during the project. The defined methods ensure successful completion of projects. Project plan ensures optimisation of the resources towards achieving the objectives of the project. The plan, therefore, acts as a guideline in maintaining a balance between resource utilisation and project schedule compliance. The plan ensures proper utilisation of project resources and timely completion of projects. The project planning process in the construction industry forms a fundamental activity for the entire project. The planning process consists of numerous stages. The stages include. †¢ Choosing of correct technology and construction method to be employed in the project. †¢ Establishing the work tasks. †¢ Defining the existing relationships between various activities. †¢ Estimating the activity durations. †¢ Estimating the resource requirements for the work activities involved. Numerous factors within the construction sector affect the planning process. The factors affecting the project planning process lie within the financial and time functions of the project. The factors can, therefore, be defined as cost factors and schedule factors. The chart below shows the factors affecting the planning process. ... These uncertainties form what project managers consider project risks. Risk management becomes an essential part of projects execution in ensuring the success of a project. Ireland (2006) defines the element of risk assessment as the critical analysis of the expected constraints and uncertainties before embarking on a project. Comprehensive analysis of the risks becomes essential in minimising the probabilities of project failure. Ireland continues to discuss that failure to analyse these factors efficiently and critically, poses surmountable problem of project failure. The process of risk assessment involves, identifying the uncertainties, analysing them, and prioritising the risks as analysed. The last phase, of prioritising, ensures the arrangement of the risks in relation to the impacts they may posses on the project. This phase allows project managers to eliminate the substantial risks perfectly while managing the other risks throughout the project duration. Financial planning P roject management process includes financial planning as an element within the execution process. A financial plan defines and identifies the financial needs of the entire project. All expenses expected within the project execution, need to be indicated within the scope of financial plan. Kerzner (2009) defines financial planning as the element of drawing the budgetary needs for the different phases of a project. Financial planning provides a breakdown of all expenses to be incurred at different stages during the project execution duration. The importance of financial planning lies in ensuring controlled utilisation of financial resources available for projects. Financial

The True Relation of Job Satisfaction and Job Performance Essay

The True Relation of Job Satisfaction and Job Performance - Essay Example The common sense view that a happy worker is a productive worker is taken to be true, but several studies by Iaffaldano and Munchinsky point out that there is no strong relationship between the two (as cited in Selladurai 1991). According to Fisher (2003), no matter how pervasive is this belief in people, it is largely incorrect. But if there is any relationship whatsoever between job satisfaction and job performance, it remains to be the "Holy Grail" of researchers in Organizational Behavior. Instead of a simple relationship, Selladurai inferred that the relationship of the two is complex. We cannot simply say that there is a direct or inverse relationship between the two (Selladurai 1991). Therefore, the solution to the problem of improving job performance is not really that straightforward. In reality, job performance drives job satisfaction. An employee will feel good if he or she has performed well, not the other way around. This is the consequence of a study testing three variables: job effort, job performance, and job satisfaction. Christen, Iyler, and Soberman predict that, generally speaking, while employee effort will have a positive relationship with job performance, it will have a negative relationship with job satisfaction. Taken together, Christen, Iyler, and Soberman's results highlight the need to consider effort, compensation, and job characteristics to better understand the connections between job performance, job satisfaction, and firm performance. Moreover, their study serves to challenge the view that job performance and job satisfaction are directly related in that increasing one will improve the other. At best, they are only weakly connected. The study also suggests that if firms want to motivate and keep their best employees, taking steps to improve their job performance might help improve their job satisfaction (as cited by McFarlin 2006). On the other hand, there exist a research finding as to why there appears to be a lack of relation between job satisfaction and job performance. People think that a productive, "happy" worker has job satisfaction. This is not necessarily correct. Wright and Cropanzano (1997) opine that instead of using job satisfaction as a variable (which is a measure of attitude) that has a direct relationship with job performance; researchers should use psychological well-being or the extent that "one feels good." Well-being is a measure of affect. Accordingly, consider two workers who are dissatisfied with their work. Eventually, one performed better than the other. What's the cause One felt that he will be promoted, while the other felt that nothing will change. A similar view is expressed by Providence College researcher Michelle Jones. After reviewing the literature on the Happy Worker/Productive Worker Hypothesis, she concluded that life satisfaction must be added to the equation and this is a better indicator of job performance (Jones 2006). Her life satisfaction variable corresponds to the well-being variable of Wright & Cropanzano. From the findings of several researchers, we find that the factors affecting job performance or the factors that job performance affects include those outside the work place. An employer may help improve an employee's well-being in the work place, but it cannot do so in other contexts. Therefore, an employer no matter how unkind has no

Social Issue Essay Example | Topics and Well Written Essays - 500 words

Social Issue - Essay Example This may not seem like a huge number but it is several millions of the reported cases. Majority of the cases go unreported because of shame (especially violence against the man) or threats from the violent spouse. The impact of this increasing domestic violence include: negative effects on the children, can result to homelessness, psychological issues in future, physical health problems, economic impact and in some extreme cases even murder. Majority of the domestically violent relationships have children in the center of them. Children are usually at the receiving end of such issues and it leads to them having trust issues in the future. These children are the future of our country and if they develop trust issues, are in the middle of nasty divorce cases and souse separation, get to see the abuse unfolding in their eyes, they will be destroyed. Some of the children will most likely develop the abuse tendencies in the future starting another round of domestic abuse again, they are also likely to treat the opposite sex in a non-respecting manner as that is the example that was set for them when young as well as fail to lead effectively as they trust nobody. The should aim at door to door campaigns making people open up about their domestic violence as early in the relationship as possible and not fail to due to shame, stigmatization or fear. More is needed in terms of helping the children of such violent relationships as early as possible before the effects mentioned above manifests in them in their future. There should be more stringent actions taken against perpetrators of the violence other than what the law proposes now to discourage such acts in the future (Fall and Howard,