MobilephonesPrinciples of Marketing Essay Example | Topics and Well Written Essays - 750 words

Mobile mobilisesPrinciples of Marketing - Es claim ExampleThe formal product in peregrine phone is comprised of the brand, the product code which contraryiates it from opposite phones, the design, the packaging, the batteries and headsets which are also included together with the other features and enhancements. Recognizing the other needs of individuals aside from communication which can be integrated into the mobile phone, manufacturers continue to stick in and enhance it with new features. Starting from the core use of as a telephone, mobile phones are without delay also integrated with cameras, televisions, videos, calculators, planners, alarm clocks, music composers, MP3 players, flashlights, and others. These augmented features add value to the customers allowing them to use this gadget in more ways than making and receiving calls. Also, the augmented product is now tailored in order to causa the lifestyle of an individual. Thus, a mobile phone which features a higher reso lution camera can be food marketed to a person who is fond of taking photographs. A music lover will want to deplete a mobile phone with MP3 player which allows him or her to listen to his/her favorite songs while on the go.The rootage advertisement for a mobile phone was launched by Centel in 1989 featuring the flexibility and convenience of having a mobile phone. The succeeding commercials went beyond Centels slogan of Where people connect by highlighting the new features of mobile phone. Philips targets customers by stressing that mobile phone a way to engage ones senses. The fast obsolescence of technology in the mobile phone industry makes manufacturers very keen in bringing state of the art technology in the market before other competitor does. Thus, intimately of the advertisements are geared towards capturing customers by stressing that the newly launched product is most advanced. Companies also try to appeal to the lifestyle of customers through its commercials. The com mercial of Sera phone emphasizes that users of their phone are exquisite and sexy. Still other commercials are geared towards capturing the culture of the customers to be family oriented like the ones used by Nokia in the Philippine market. Also, mobile phone companies are designing products which appeals to one target group. The age of a person becomes a determinant of the type of mobile phone that he or she needs. The capacity of a mobile phone to cater to two SIM cards is geared toward individuals who want to have a different number for business and personal purposes. Thus, mobile phone is also marketed as a way of managing the complicacies of calculate and family life as well as gives privacy to users. Advertisements are now also infused with humorous thought process blending technology with the natural tendencies of man.As a user of mobile phone, I can say that almost all advertisements for mobile phones are appealing considering that manufacturers are now targeting buyers t hrough different moderate and tailoring the message according to their demographics and lifestyle. APPENDIXAdvert 1. http//www.cellular-news.com/tv_commercials/http//www.cellular-news.com/tv_commercials/videos/Romania_Zapp/zie_2004_god.swfAdvert 2. http//www.youtube.com/watchv=ptbJZ9HBw2kAdvert 3. http//www.youtube.com/watchv=G4iGrdYAG8wAdvert 4. http//www.youtube.com/watchv=K3ye7Ok8dgcAdvert 5. http//www.youtu