The Online Shopping In Malaysia Marketing Essay

The Online Shopping In Malaysia marketing EssayWhether we identical it or not, the meshing and World Wide Web are more and more becoming important in Malayan life. Online markping may be a novel trend in Malaysia but it is fast familial up among net users due to rising meshwork cleverness. Besides, online shop avoids with the host and its easier to compare termss of comparable products online, which translates into better savings (Leong and Lee 2009).As for the net profit penetration in Malaysia, 356.8 % growth is seen for the period of 2000-2009. Thereby, for instance, in 2000 it was accounted 3,700,000 subscribes, or on the button 15% of the tribe. In 2005 the amount of subscribers doubled and reached 26,500,699, 37.9 %. Currently, over 60% of Malaysians backside use Internet connection actively, with almost 17 million subscribers accounted. (eCommerce ledger 2009).According to the Nielsen Company 2007 research, online travel is a favourite e-commerce activity for Malaysians, with 55% of Internet users buying airline tickets or made flight reservations online, piece 41% said they had made hotel or tour reservations online and 22% estimator hardware. 21% grease ones palmsd book and 18% tickets to concerts and events. (eCommerce Journal 2009).A significant pull up stakes of purchasing has moved to the Internet. But Malaysia is still in the infancy constitute when it comes to online retail, which makes e-commerce still relatively weak in Malaysia. According to comScore (2009), the online retail (or dubbed as total online disbursal in the retail industry) in Malaysia is lowest compared to many an different(prenominal) other countries. The list (in Asia) goes 1) Japan, 2) South Korea, 3) Australia, 4) Taiwan, 5) Singapore, 6) New Zealand, 7) Hong Kong, 8) China, 9) Vietnam, 10) Philippines, 11) India, 12) Indonesia, and 13) MALAYSIA.Next, the growth of Internet workout in Malaysia has been steadily growing but a far littler percentage has actually made purchases online. According to comScore (2009), Entertainment is most customary category in Asia Pacific (includes Music, Movie, TV, Mul measuredia, Entertainment News, and Humor) and Email is still actually important to Internet user. Therefore, visiting to retail sites is weak in Malaysia.Besides, Malaysian online retailers face the challenges with Internet users who still like to see and hold products in front buying, and who have the same concerns about protection issues as well as after-sales service. Is it the impact of factors attributed to large Internet users but not many shop online. Therefore this research learn testament contribute meaningfully to this neighborhood of research.(b) Rational of conThe Internet is no longer a receding technology. It is mass media and an utterly integral part of modern life. A major appeal for setting up online handicraftes is that its convenient, easy to do and cheaper (no rental fee, to landed estate the obvious). (Leong and Lee 2009).The economic downturn has turned up the pressure on Malaysian companies, it is imperative to find new clients for their products and services for declining sales and financial constraints. Extending their marketing and advertising reach by venturing into e-commerce is a logical move. (Laalitha 2009).E-commerce in retailing has enormous potential. An organization can reach such a large number of consumers via e-commerce it is possible to develop the business that could be profitable. The go on success for online retailers will depend for the willingness of consumer to make purchase online in the aspect of online shop is still relatively weak among Malaysian.Therefore this study is vindicated identifying consumer attitudes toward online shop in order to religious service sales and marketing section to identify the potentiality of online obtain and evaluate the coming(prenominal) growth of e-commerce that effectual for the local companies in Malaysia to h ave a bully understanding of the propulsive online markets before to venture into online retailing.Although research predict growing network users in Malaysia and online shop has many distinct opportunities and advantages, but the question lingers why do internet users avoid online shopping? Therefore this research study will contribute meaningfully to this area of research.(c) Objective of the StudyObjectivesThe objective of this study is to examine the online shopping in Malaysia. For this purpose, three specific scopes will be examined, that isTo identify the characteristics of online shopping in MalaysiaTo identify Malaysian Internet users attitudes towards online shoppingTo identify why Internet users do not shop online.HypothesesHypotheses essential for this study areH1 There is no relationship amidst internet usage and buying via internet.H2 There is no relationship between online shopping and demographic variables.H3 There is no relationship between online shopping and the conventional shopping.H4 There is no significant correlation between future online purchase variables and current issues and areas of concern variables.Research QuestionsThis research has aimed to explore the following questionsWhy do internet users avoid online shopping?(d) Research MethodologyA self-administered questionnaire will be apply to collect the necessary research questions and objectives pertaining to online shopping in Malaysia. The questions are mostly present in close-ended style with well-structured questions. The pursue questionnaire consists of seven distinct sections, each of which contains questions pertaining to different parts of the study.Due to time and cost constraints and also large population of Internet users in Malaysia, thus it is more appropriate to conduct the research by using a convenience sampling method acting will be used to collect entropy mainly from the current Internet users at Klang Valley which is indicated highest penetration of Internet users. Indeed, sampling method has limitations in terms of generalisation if compared to other method of sampling, but it is assumed that the sample represent the whole population of Internet users in Malaysia.The survey will be conducted through the faction method face to face interviews, email and legal tender questionnaires. Each of the method has its uses and none is superior in all situations due to email and postage questionnaires save both time and cost and can cover a wide geographical area which supplemented by personal interviews will recurrence more reliable results than either method alone.Once the primary knowledge collected, several of statistical techniques will be used in the data analysis. Frequency Distribution Analysis will be used to stop a demographic pro load of the survey answerers and the current internet users of online shopping. Besides, the relative frequency distribution analysis will also be used to realise method of payment, level of sa tisfaction and dissatisfaction, issue and area of concerns, reasons for shop and do not shop online. (Adeline et al. 2006).Chi-square Test in Cross-tab will be used to determine the relationship between online shopping and other conventional methods of shopping such as shopping via physical stores. The Independent tastes t-test will be adopted to compare mean differences between online shoppers and non-online shoppers. Finally Pearson Correlation Coefficient intercellular substance will be employed to determine the degree of correlation between future online purchases and issue of concern for current Internet users. (Adeline et al. 2006).(e) Expected parcel from the studyThis study is clear realizing consumer attitudes toward online shopping in order to help management, the industry and government to predict the online shopping trend and evaluate the future growth of online commerce.Besides, online retail has enormous potential. Thus, this study is important for the small and mid dling enterprise (SEMs) in Malaysia to have a good understanding of the Internet as a new business strategy for driving business growth as well as to understanding what Malaysian Internet users really desire and why they are not shopping online. (Laalitha 2009).(f) Sample QuestionnaireThe questionnaire is adapted from Adeline (2006) with some modification to suit the context of this study. The questionnaire consists of eight sections as shown in Appendix.Section 1 is to involve the respondents to complete information cerebrate to demographic profile. Section 2 is to request the respondents to declare oneself the information link to internet usage whereas Section 3 is about the information of Internet users experience on online shopping.Section 4 is to request the respondent to provide information about the factor influencing their shopping decision. Factors include product price and quality, more options and wider selections, ease of research, customer review availability, afte r-sales service, entertaining/fun, convenient, good customer service, promotion, fast delivery time, website providing sufficient product information and explanation, an item no available elsewhere.Section 5 is to request the respondent to provide information about the current purchase pattern in terms of types of goods and services, spending amount, purchasing frequency, payment method and spending time.Section 6 is to request the respondent to rate the satisfaction level and areas of dissatisfaction for their shopping experience with 1 is the lowest and 5 is the highest. Section 7 also request the respondent to rate to the future online purchase pattern (purchasing in the same retailers, types of good and services, spending amount, purchasing frequency and is important for the retailers nowadays have an online shopping facility) with 1 is the lowest and 5 is the highest.Last section is to request the respondent to provide information about the issues and areas of concerns toward o nline shopping, which include disclosure of personal information, security of credit card transaction, do not physically seen and touch a product, trust on online retailers and adequacy of consumer protection laws and regulations.ReferencesAdeline Chua Phaik Harn, Ali.Khatibi and Hishamuddin bin Ismail. 2006. E-Commerce A Study on Online Shopping in Malaysia. J. Soc. Sci., 13(3) 231-242 (2006). http//www.krepublishers.com. (accessed January 31, 2011)comScore. 2009. 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April 11. http//biz.thestar.com.my/news/story.asp?file=/2009/4/11/business/3620542. (accessed January 10, 2011)Malaysia Crunch. 2009. Malaysias E-Commerce Statistics. http//malaysiacrunch.blogspot.com/2009/09/malaysias-e-commerce-statistics.html. (accessed January 15, 2011)Nielsen. 2008. Over 875 Million Consumers Have Shopped Online The result of Internet Shoppers Up 40% in Two Years. http//my.nielsen.com/site/20080414.shtml. (accessed January 25, 2011)